Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty,Nancy D Mitchell,William D Wells

By Sandra Moriarty,Nancy D Mitchell,William D Wells

For introductory classes in advertising

An available, well-written, and student-friendly method of advertising.

Advertising tracks the alterations in today’s dynamic international of media and advertising and marketing communication–as good because the implications of those adjustments to conventional practice–and provides them to scholars via an available, well-written method. The 10th variation highlights the expanding value of shoppers because the motive force in today’s ads recommendations, social media, and the net evolution/revolution. it is usually an elevated IMC and model focus.




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