Airline Operations and Management: A Management Textbook by Gerald N. Cook,Bruce Billig
By Gerald N. Cook,Bruce Billig
Airline Operations and administration: A administration Textbook is a survey of the airline undefined, usually from a managerial standpoint. It integrates and applies the basics of numerous administration disciplines, rather economics, operations, advertising and marketing and finance, in constructing the review of the undefined. the point of interest is on tactical, instead of strategic, administration that's really expert or exact to the airline undefined.
The basic audiences for this textbook are both senior and graduate scholars of airline administration, however it also needs to be helpful to access and junior point airline managers and professionals seeking to extend their wisdom of the past their very own useful quarter.
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